Verizon is selling Tumblr, a beloved of very early social networks, to the proprietor of blogging platform WordPress.
Tumblr is understood for its devoted follower base and has been residence to angry blog posts from celebs like Taylor Swift. It agitated many customers last year when it prohibited pornography and “grown-up web content,” which made up a large part of its highly aesthetic as well as meme-friendly online existence.
However well before that, the site has currently been wandering when faced with competitors from Facebook and its Instagram solution and also from Google’s YouTube. Tumblr has actually also been eclipsed by Twitter.
Verizon obtained Tumblr with its 2017 acquisition of Yahoo. Yahoo had purchased Tumblr for $1.1 billion in 2013, however wound up crossing out much of its worth. Regards to Verizon’s sale to WordPress proprietor Automattic weren’t revealed.
Verizon had actually wanted to create an ad business to take on Google and also Facebook however its media service ran into trouble. It has actually cut jobs and offered some Yahoo buildings, including the photo-sharing site Flickr and Polyvore, a fashion and also collaging site that was then shut down.